Charlotte Maria Church advocates for a better representation of women in the music industry. In addition to being a singer-songwriter, Church is also an actress as well as a television presenter. This Welsh singer, rose to stardom at a very young age as a classical singer before venturing into the pop culture world in 2005. Shortly after becoming a popstar, Church sold over 10 million records worldwide, including 5 million in the United States by 2007. She has also received the honor of singing for Pope John Paul II, Queen Elizabeth II, the Prince of Wales and Bill Clinton.
In a recent article by BBC News Entertainment and Arts, they discussed how Church attacks the “sexist” music industry. Church believes that the music industry has a “culture of demeaning women“. She explains that this way of life in the music industry is forcing young women stars to sell themselves as “sex objects”. Church talks about her personal experiences, and how she was pressured by male executives to wear revealing and provocative clothing in her music videos when she was just 19 or 20 years old! Church says she felt “massively uncomfortable”.
Now at the age of 27, Church uncovers that young female artists are consistently “coerced into sexually demonstrative behavior in order to hold on to their careers”. Church claims, that unfortunately for women, the music business is “a male dominated industry with a juvenile perspective on gender and sexuality”.
Church suggests that pop artists such as Miley Cyrus and Rihanna are not helping improve the portrayals of women in the music world but rather enhancing the negative stigma of women artists depicted as “sexual objects” in music videos. She alludes to Cyrus’s routine at the MTV Awards in September where she danced provocatively with Robin Thicke and made inappropriate gestures with a foam finger sparking a lot of controversy. While many believe that Miley was subjecting herself to the social that project women as mere “sex symbols”, the rising pop star claims she is just be being herself.
Church highlights how record labels encourage young singers “to present themselves as hypersexualised, unrealistic, cartoonish, as objects, reducing female sexuality to a prize you can win”. She strongly believes steps need to be taken to improve how women are viewed in the media, more specially, in the music industry. It is evident, that Church’s position is that women should represented with the same respect and dignity given to their male counterparts in the music business.
Although, Church acknowledges that women, including herself, do eventually agree to these terms they still have negatively consequences in the future. Church says she is often verbally abused on social media being referred to as a “slut” and a “whore”. Now that Church is far past her teenage years she finds it hard to promote her music in places that it is best suited.
Church also implies that video websites do not have strong security measures to prevent young viewers from being able to view explicit videos. She advocates that radio stations shouldn’t be allowed to play singles by artist whose images are too revealing. Although it is not a big step, Church believes this can be one of the few baby steps being made to improve the outlook of women in the music industry.
All of the content this post is based on can be found at the following website: “Charlotte Church attacks ‘sexist’ music industry” http://www.bbc.co.uk/news/entertainment-arts-24528022
POSTED IN AFFIRMATIVE by Victoria Oladipo